Photographer’s words
From the beginning of the year 2020 until now it has been a hard time for all of us because of the pandemic situation. At REVVER, we choose to express our feelings to translate what our eyes can see to document the event with our perception. Talking about the virus today in a fashion story can be very cliché if it’s about wearing mask and only objectivizing the virus. Therefore we have decided not to show masks in any form but to use photography as a catalyst to visually report our human emotions.
After reflecting on this approach, we set the tone and the key theme for the story to be the social distancing. As the pandemic situation is now part of our daily life, we decided to set up the environment as a home, a futuristic-retro home. In our fashion story, our two characters have to “keep the distance” (title of the story), as the virus has been symbolized by fruits and the virus is invading their private space. How are they going to handle the social distancing? How do we handle it?
攝影師的話
從2020年年初到現在，由於感染疫情大流行的情況，我們所有人都很難過。
而在REVVER，我們選擇表達自己的感受，翻譯並予以詮釋我們的眼睛可以看到的東西，且以我們的感知記錄此事件。
在時尚故事中談論當今病毒是滿陳腔濫調的方式，
如果只是以戴口罩當作主線，也只能使病毒客觀化而已。
因此，我們決定不展示任何形式的口罩，
而是將攝影作為催化劑來直觀地描繪我們身為人類的情感。
在考慮了這種方法之後，
我們將故事的基調和關鍵字擬定為“社交疏離”。
由於這場大流行病已成為我們日常生活的一部分，
我們決定將環境設置為家庭，以未來-復古派系的房屋作為背景。
在我們的時尚故事中，我們的兩個角色必須“保持距離”（如同故事的標題），
將該病毒以各種水果作為象徵的表現，並且意識到它正在入侵我們的私人空間。
我們將如何處理社交距離(疏離)的問題？
我們又應該如何妥善完美的去處理？
Author: Stephane FERRERO
Translation by CHUANG Shih-Ning
