When we talk Technology and Fashion, L’Armure is the top brand to be examined in order to better understand the creative process behind a new clothing design trend.

The two designers behind this creativity momentum are Benny and Alexandre and guess what? We have talked to them…

 

Armure \aʁ.myʁ\ (nf.): From French “Armure” arrangement of the threads in a fabric which resembles the interlinked structure of chain mail, a ribbed structure material worn to protect the body in battle.

L’ARMURE is a modern functional urban-wear brand aiming to fuse garment textile innovation and style to provide affordable and elegant solution for every day challenges and activities.

Our design infuses European sensibility with Asian innovative creativity.

Our garments are sartorial artifacts worn to protect and express one’s personality. 

Crafted by combining durable weather protection with Creative lightweight structured textiles and cut adapted for the Asia-Pacific Summer and Soft-Warmth allowing layering adaptability for winter.

 

Armure \aʁ.myʁ\ (nf.)

“Armure”一詞為法文,意指鎧甲為使用鏈條串聯的組織結構,為了保護身體而在戰鬥中佩戴的服裝款式

L’ARMURE提供您日常著用的都會休閒款式。
服裝上的一針一線就如同鏈條式的鎧甲織物結構,不只為身體帶來防護,也是表達自我意識主張的象徵。

 

 

 

The brand wants to change the perception of Fashion “Made in Taiwan” and go beyond its borders.

品牌由優雅、實惠出發,結合南緯紡織創新的布料。
設計風格以Athleisure為基調,傳達Mix &Match概念、並融合了歐洲充滿歷史文化的感性與亞洲的創新。

堅持台灣設計與台灣製造、並放眼世界為運動時尚,帶來跨越國界的質感與功能性的價值。

Alexandre

I am inspired by the world of tomorrow and I am trying to push it forward through my creations, infusing technologies into everyday wear clothes that are unique, comfortable and affordable.
As a fashion designer, my main strength is my passion to combine things; to fuse together designs, fabrics, sensibilities or even industries that have in appearance nothing in common.
My main challenge is to use my European sensibility in harmony with Taiwanese innovation expertise to create fashion forward items adapted to Taiwanese people expectations.

Please choose 3 words to introduce each other?

Benny-科幻迷、對新事物的敏感度高、幽默的

Alexandre– Benny is hardworking, creative and resourceful.

What’s your definition of design?

Benny– 是一個表達自我意識與主張象徵的方式。

Alexandre– Design is the combination of problem solving, innovation and creativity. Creating things that have a purpose and a meaning into people’s lives.

What skills are required to be good designer?

Benny-有獨樹一格的想法、對服裝強烈的熱情、高度的適應能力。

Alexander– In my opinion the capacity to combine and improve concepts using a large spectrum of inspiration and extrapolate it to create new forms.

What or who are your inspirations?

Benny –通常來自生活中的體會並由此延伸的想法。

Alexandre – I am inspired by functionality, both from the past and the future, technologies that have been used and the ones that I hope to see becoming reality. My references comes mostly from pop-culture, how artists, movies, comics envisioned theses technologies.

To you, what’s the most amazing technological innovation(s)? Why?

Benny – HusseinChalayan這位設計師將高度美感並靈活的結合材質特性使服裝變化是最棒的。從讓人記憶猶新的2007春夏系列(運用「記憶合金纖維」與溫度來讓衣服改變造型的系列),到去年2017年的水溶服裝,每次都會為他的新作品驚嘆,是讓材質科技與時尚美感達到最好加乘效果的範例。

Alexandre – Electricity: simply because every modern technologies depends on it.

What’s your view on the current technology development? (i.e. artificial intelligence)?

Benny –科技的發展讓無時無刻都充滿了變數,傳統和規則隨時都會推翻,因此很讓人期待。

Alexandre – I think we live in a complicated age where Internet and medias allow scientific to collaborate and access to more information, while also submitting their research to the public eye. It can both be an accelerator and a break for innovation. We are also in a transitioning place where technologies like deep neural networks opens new ways to invent and assist while slowly replacing human involvement at the same time.

L’Armure is a unique brand based on clothing design and technology inspirations. How do you work out these two themes together? Any difficulties?

Benny –以科技材質、新布料紋理技術為靈感,搭配我們的美感想法來與設計結合。融合理性技術研發的布料,需要花時間為設計將加入更多感性。

Alexandre – L’ARMURE is aiming to blend functional innovation from sportswear and outerwear to everyday clothing, showcasing creative garments that are still wearable, the difficulty comes from applying these technologies in new ways that makes sense but are different from their original purpose.

Taiwan is well known as a “tech” country, is it an accelerator of opportunity for you or an obstacle in your clothing design field?

Benny – 台灣身為在世界頗具影響力的紡織產業,其產值能來帶動在時尚產業,提高國際認知度。但在材質上不斷的創新技術,需要在設計上結合美感與創意來搭配,才能貼近時尚產業。幫助產業從B2B轉換至B2C需要更多時間來努力。

Alexandre – Access to these technologies is positive, but the issues comes from the perception of the “Made in Taiwan” products as only heavily industrialized tech, where it also exist a creative scene that is trying to change this perception by making more personal and limited products in other industries.

In the future, let’s say in the next decade, how do you see the evolution of the textile industry? And why?

Benny –服裝將更貼近人體所需,增加除了裝飾以外賦予衣著更高的機能或更直接的功能性。Alexandre – Taiwanese Textile industry has to evolve, companies needs to be more than suppliers and come up with new way to display their own creativity and innovation through collaborative product or their own brands.

Taiwan clothing design history is quite young, what’s your insider view about the industry drivers?

Benny –我們一直有著很豐富的人才與資源,或許需要更有效的整合、集中,創造對於服裝時尚相關產業的朋友更友善的環境。

Alexandre – One of the main issues for growth in Taiwan Fashion industry is the limited size of the local market and the key decision factors for Taiwanese consumers. As long as price and short-term value are the most important factors it will be hard for new brands to survive.

What are the three key words to describe Taiwan clothing design industry?

Benny – 開發中、有展望性的。

Alexandre – Nothing really positive…

If you could leave a mark in the design industry, how would you like to be remembered?

Benny –期待我所設計的作品是能傳達出想法、讓人們穿上時能讓他們獲得歸屬感的。Alexandre – For me innovation and a touch of fun are very important, to have designs that people feel relevant to them, new and push them to innovate in their wardrobe choices.

Working in Taiwan in a Taiwanese tech/design company? Is it an advantage or an inconvenient for fashion?

Benny –布料是服裝設計中很重要的元素,如何用新的元素來呈現自己的想法總是有趣的。Alexandre – Being in the heart of the textile industry is an amazing opportunity to bring the innovation faster to the consumer, to be able to access a large panel of technologies, to understand them and directly integrate them in our products is the key to our brand DNA.

More and more brands and designers associate fashion and art. What connections do you make between these two: Fashion and Art?

Benny –兩者本來就是密不可分的,服裝是一種能以更加貼近生活所需方式呈現的藝術。也期望能以跨界合作、藝術家企劃,增加藝術、服裝對大眾的親近感,能為品牌在社交媒體創造更多活躍度。科技進展是一個可以更有效率、提供作品更具功能性的輔助工具。會將重點著重於活用這些新方式與材質來讓設計更有加分效果。

Alexandre – We partner with artists from diverse industries to promote their creations and offer garment solutions to fulfill their visions. L’ARMURE is also showcasing the “Artist series:” collection, where we collaborate with artists to bring their talents and spirit into new garments forms.

 

For more: https://www.larmure.com.tw

 

Interviewed by Sanza Bulaya